Yorkshire Music Industry Support Plugged In Yorkshire
an initiative of higher rhythm limited


25th March 2014

Music Business Boost - Sheffield

Cida Co and Transmit Start Ups have joined forces with Music Industry Yorkshire, DMF Digital and Creator College to offer a 1 day workshop to help you grow your music business and progress to the next level.

The full day event covers:

Develop Your Music ‘Brand’ Effectively

How do you appeal to fans and build critical mass? Plan and implement your own strategies to raise your profile, grow a fanbase and engage more with the media.

• Targeting your messages and communications 
• Generating amazing content and fan engagement
• Going direct to consumer – standing out from the crowd
• Introduction to the ‘digital strategy wheel’
• The key digital marketing tools available
• Metric and measurement

Making Money in the New Music Industry

How you can stay ahead of curve to be sustainable into the future? Multiple rights and multiple revenue streams

• Retail – What are we selling?
• Direct to Fan
• Music Licensing and Sync
• Performance Income and Streaming
• Music Publishing
• Brand Partnerships

Funding and Finance for Music Business

Where’s the money? We will also look at how you can get funding and finance into a music business.

• Crowd Funding - Pledge / Kickstarter
• Sponsorship / Brand Partnership
• Grants / Loans / Lending
• Venture Capital / Angel
• Investors - what they look for
• Return on Investment - what’s in it for partners?
• Defining your Elevator Pitch

Each session will include guest music industry professionals and specialists to help and advise you.

Workshop Leaders:

Transmit Start Ups - Provide business planning, training, coaching and mentoring services to businesses throughout England and Scotland and our specialism’s are within the music and digital sectors.  Transmit are also a delivery partner for the Government’s Start-Up Loans initiative and, so far, we have supported 150+ businesses with over £1,000,000 in loan finance. The Start Up Loan scheme offers unsecured loans of £500 to £7500 for each founder of the business that are either pre-start of have been trading for less than 12 months.

Mark Hobrough - Swansfield Music - Mark is a producer / song-writer manager who represents James Flannigan, Gita Langley & Anders Grahn. He recently placed tracks in Kick Ass 2 and Justin as well as many others. He is Head Tutor for Managing a Music Business Enterprise at Gateshead College and is an experienced music business education consultant...

Guest Speakers:

Paul Bower Head of Operations AWAL - http://awal.com/ Sheffield based independent digital music company currently distributing and marketing Moby, Beck, Radiohead, Thom Yorke, Nick Cave and the Bad Seeds, Prince and Gabrielle Aplin.

Simon Pursehouse - Director of Music Services Sentric Music http://www.sentricmusic.com/ Simon is originally from Yorkshire but formed Sentric when he graduated from Liverpool Institute of Performing Arts (LIPA) in 2006. Sentric are an independent music publisher home to 45k+ songwriters worldwide and it's his job to get all our artists' music onto TV/adverts/movies/games.

The Sheffield event will take place in the following location:

Sheffield 25/03/14
Venue: Sheffield City Hall
Time: 10.00 – 4.30pm

The event costs £25 plus the eventbrite booking fee of £2.15 (Total £27.15).  The fee includes lunch.  Freelancers and Sole Traders must provide proof of Legal Status.

This is supported by The Skills Enhancement Fund which is co-financed by the Skills Funding Agency through the European Social Fund.


book here


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